Why do people go to a website?
People have questions they need answers for. Helpful content is what potential customers come to your website for, not the annoyance of empty, meaningless click bait which leaves them wanting more and heading to another site. Your content strategy needs to be the driving force that brings these customers to your website.
What is a Web Content Strategy?
A web content strategy defines how you’re going to choose and use content to meet your business objectives and how you will satisfy your customers’ needs.
A Content Strategy guides your efforts for consistently creating, delivering and even deleting content.
Some points content strategy needs to describe are:
– what your companies’ relevant content is.
– how current content helps online customers find you.
– what types of images and graphics are appropriate to your business.
– who, on your team, creates the content.
– who initiates projects and who decides on the strategy.
– how the work will flow between team members.
– where the content will be physically located.
– who publishes the finished content.
– how often content needs to be produced and removed.
Does Your Content Need a Strategy?
Effective content comes from a thoughtful strategy. It details who your audience is, what your business objectives are and how you will reach them. It is written information accessible to your team of creators, deciders, editors and specialists. Your business needs that strategy to remind them of the desired tone, the lifecycle of the content, helping to keep your message consistent across your website and ensuring a satisfying customer experience.